Putting AI to work
Field notes on putting AI to work in real businesses: integration roadmap, where SMBs should start, ROI math, budgets and internal AI policy — written from my experience building Gurizon and Postuby.
ChatGPT, Claude or Gemini? Which One for Which Job
I use all three every day, and "which is best" has no answer — "which for which job" does. Here's which one I open for which task, why I pay for two of them, and how to test the choice on your own work.
How to Build Your Own Digital Twin: Behind the Chatbot on This Site
There's a chatbot on this site that speaks as me. Here's exactly how I built it — persona, knowledge base, cost, limits — including the embarrassing bug I only found after it went live.
What Is GEO? How to Get Your Brand Surfaced in AI Search
People no longer ask Google for "the best X company" — they ask ChatGPT. Here's what it takes to show up in those answers, shown through the exact setup I applied to my own site today, with the files and code.
How to Write a Good Prompt: The Six Components
Bad output usually isn't the model's fault — it's an underwritten request. Here are the six components of a good prompt, with before-and-after comparisons and four templates you can copy and use.
How to Get a TÜBİTAK 1507 Grant: What We Learned With Postuby
Postuby was supported under TÜBİTAK's 1507 R&D Starter programme for SMEs. Here's the process end to end — from preparation to reporting — what we got right, and what I'd do differently if I applied again.
How Do I Integrate AI Into My Business? A 7-Step Roadmap
Integrating AI into your business doesn't start with picking a tool — it starts with picking a process. Here's the 7-step roadmap I've used across 120+ projects, plus a 90-day plan.
What Can You Actually Do With AI? 25 Real Examples From Work
The answer to "what can I do with AI?" isn't a list of tools — it's a list of jobs. Here are 25 uses that genuinely work in my own companies and client projects, with the time each one saves.
AI for Small Businesses: Which Department Should You Start With?
Enterprise playbooks don't fit a small business: there's no separate budget and nobody free to own it. Here's the order that actually worked across the companies I've worked with — from a 60-year-old distributor to a single-branch restaurant.
How I Run a Digital Agency With AI
At Gurizon, design, software, automation and video production run in a single team. Here's where we use AI, where we deliberately don't, and how our 72-hour prototype rule actually works.
Will AI Replace Employees? A Role-by-Role Assessment
I answer this both as an employer and as someone who studied HR. Which roles are genuinely at risk, which are simply changing shape, and how you protect your team — without the sugar-coating.
How Do You Calculate the ROI of an AI Investment?
"It feels like it helped" is not a result. Here's the simple formula I use to calculate the return on an AI investment, worked through with realistic numbers — plus the measurement mistakes people make most.
How to Write an Internal AI Usage Policy (With a Template)
Your team is already using AI, whether you've set rules or not. Here's how to write a two-page policy people actually read — with a template you can copy and adapt.
How Much Should You Budget for AI Tools Monthly? (2026)
Realistic monthly budgets by team size, how much goes to which line, what isn't worth paying for, and five ways to cut the bill — written from the lines I actually pay in my own companies.