How do you write your brand name in Instagram's new font?
Instagram refreshed its wordmark, and everyone started writing their own brand name in that typeface. The nice part: you don't need to download and install a font. You hand the AI the new logo as a reference, say "write this word in the same style", and it does. Works with Gemini, ChatGPT or any AI that generates images — a 5-minute job.
What you'll need
- An AI that generates images (Gemini, ChatGPT or similar)
- The reference image — you can download it in the step below
- The brand name or word you want written
Step by step
1. Download the reference image
To tell the AI "use this typeface", you have to show it the new Instagram wordmark. Download it with the button below and save it to your phone or computer.
2. Open your AI tool
Open Gemini (gemini.google.com) or ChatGPT. It doesn't matter much which one; the only requirement is that it can accept an image and generate one. I use Gemini — the output tends to be cleaner.
3. Upload the reference image
Hit the attach (paperclip/plus) button in the chat box and upload the Instagram logo you just downloaded. Don't type anything yet — let the image finish uploading.
4. Paste the prompt and drop in your brand name
Copy the text below, paste it next to the image, and replace XXXX with your own brand name. Keep the quotation marks — the word you want written stays inside them. Example: "Gurizon".
Type your brand name with exactly the capitalisation you want — the AI copies what's inside the quotes literally.
Use the exact same font style as shown in the reference image. Replace the original text with "XXXX" while preserving the typography as closely as possible. The background must be pure white, and the text must be solid black. No additional elements or effects.
5. Change the colours if you like (optional)
The prompt sets a white background and black text. Change them freely: swap "pure white" for the background colour you want and "solid black" for the text colour. For white on black, for instance: "The background must be solid black, and the text must be pure white." You can even give hex codes for your brand colours — like "deep navy (#0B1F3A)".
6. Generate, and retry if you don't like it
Send it and wait. If letters come out malformed or the style is off, generate again without changing anything — every run differs. Usually 2-3 tries gets you a clean one.
7. Download and use it
Download the one you like. Profile picture, story, cover image, deck title slide — use it wherever. It's also perfect for a "here's my brand in the new font" Reel.
Tips
- Short names come out much cleaner. Long ones can get wonky letter spacing.
- Turkish characters (ş, ğ, ı, ö, ç, ü) sometimes render wrong — check the output letter by letter.
- Want a transparent background? Add "transparent background, PNG" to the end of the prompt.
- Printing it big? Add "high resolution, sharp clean edges".
- Re-upload the reference image each time; in a new chat the model doesn't remember it.
- Generate 2-3 variations, put them side by side, and pick the most balanced one.
Frequently asked
Which AI should I use?
Any tool that accepts an image and generates one will do. Both Gemini and ChatGPT work; I get cleaner results from Gemini.
Can I download and install this font?
No. Instagram's wordmark is Meta's own custom type, not a font you can download. This method doesn't install anything — it has the AI imitate the style.
Why do letters sometimes come out broken?
Because the AI isn't typing — it's drawing the letters. That's why every run differs slightly and some letters slip. The fix is simple: generate again with the same prompt.
Can I use the result as my actual logo?
For social posts, stories and covers it's fine. But think twice before making it your permanent official logo: what you get is an imitation of another brand's proprietary type, and it stops being your own identity. For a lasting logo, something original serves you better.
Can I write a sentence instead of a brand name?
You can, but keep it short. Long sentences break the style; this typeface looks best on a single word or a short phrase.